Shop Stories: Fresh Tangerine

Shop Stories: Fresh TangerineShop Stories: Fresh TangerineShop Stories: Fresh Tangerine Shop Stories: Fresh Tangerine
Shop Name, Location, Type of Goods Sold: Fresh Tangerine, Seattle, WA, handmade jewelry

Tell us a little bit about how Fresh Tangerine came to be. I was working at a day job that I didn’t really like, and I was really wanting to go back to France and travel more. I also couldn’t really see myself working in a corporate office job, and I knew I had to find a way to have a flexible job that would allow me to travel. I originally started Fresh Tangerine with the idea that it would be a side job to supplement a teaching income in France. I bought a bunch of supplies, signed up for some local craft shows in Portland, and spent every night and weekend designing, making jewelry, and trying to establish my brand. After the holidays, I was approached by CRAVE (a guide book that features female owned businesses in different cities.) I spent another 9 months working full time and spending all of my free time on my business. In August 2011, I was able to quit my day job to work on Fresh Tangerine full time.

Shop Stories: Fresh TangerineShop Stories: Fresh Tangerine Shop Stories: Fresh Tangerine

Talk about your style. These days I’m all about being comfortable both in what I wear and the space that I’m in. My go-to outfit is a pair of jeans, a t-shirt and a loose blazer. My team likes to tell me that I’m the master of the “casual blazer.” I tried to make the studio feel warm and welcoming, so that when you come to work or to visit, you feel like you’re coming home.

Do you have a favorite part of your shop + why? I love how open the studio is and that people can visit, shop, and see how everything is made.

Where does your inspiration come from? Everywhere! I love to travel, and I try to incorporate my experiences and what I’ve seen into my designs. I’m a very visual person, so I try to always keep an inspiration board.

Shop Stories: Fresh Tangerine Shop Stories: Fresh TangerineShop Stories: Fresh Tangerine

Tell us about some of your biggest achievements and challenges. The best and hardest thing was quitting my day job. I started my business and worked full time at my day for almost a year. I woke up after my last day of work feeling both excited/free and terrified. Another great moment was when I was in a shop that carried my jewelry for the first time. I was definitely that person taking pictures of their work in the store.

One of the most challenging things I’ve done is hire employees. It’s difficult to come to the realization that you can’t do everything yourself. It’s even harder to actually stop and let people help you. I’m still learning how to be a good boss and leader, and I’m so grateful for my awesome team. They’ve helped grow Fresh Tangerine into something that I love even more.

Shop Stories: Fresh TangerineShop Stories: Fresh Tangerine Shop Stories: Fresh TangerineShop Stories: Fresh Tangerine

Name 3 pieces that define you + your space. I think that the gallery wall is the perfect reflection of me and my space. It has art from friends and people I’ve met, dreamcatchers that I’ve made, photos from Fresh Tangerine shoots, and lots of gold and hearts.

Biggest splurge and biggest steal: The biggest steal is probably the green velvet couch that I got from a vintage shop in Portland. There’s not really one item that I splurged on….maybe someday!

Shop Stories: Fresh TangerineShop Stories: Fresh TangerineShop Stories: Fresh Tangerine

What are some of your go-to places when it comes to shopping for your space? I usually get my basic items from Ikea. They have simple designs, and the price is right. Sometimes I’ll try to change pieces so that they look more custom. I like to accessorize with vintage pieces, things I’ve collected from traveling, and items from other handmade or small businesses. I’m obsessed with ceramics right now and my favorite ring dishes are from The Object Enthusiast and The Pursuits of Happiness.

Any advice? Trust your gut. I know that everyone says this, but it’s so true. I overthink things all the time, and can talk myself out of pretty much anything. I think the best decisions I’ve made have been the ones where I’ve listened to and trusted that voice that was telling me to do something.

Sienna Moon: Summer Collection

Sienna Moon / Summer Collection 2015 / holly marie designsSienna Moon / Summer Collection 2015 / holly marie designs Sienna Moon / Summer Collection 2015 / holly marie designsSienna Moon / Summer Collection 2015 / holly marie designs Sienna Moon / Summer Collection 2015 / holly marie designs Sienna Moon / Summer Collection 2015 / holly marie designsSienna Moon / Summer Collection 2015 / holly marie designs

A few weeks ago I shared a sneak peek into what I’ve been working on the past few months and I am so excited to finally share that the day is here! First let’s back track to March, the freelancing waters had settled a bit and I was itching for a new project, so I started contacting a few up + coming businesses and Etsy shops wondering if they’d be interested in collaborating in some way. It was at that time, that I stumbled upon the Jamie’s lovely, boho-inspired shop. Sienna Moon. It caught my eye right off the bat because it was right up my alley and a client I could only dream of working with some day.

After a exchanging a few emails, Jamie and I began the process of designing tee’s and tanks for her upcoming summer collection. Little did I know how huge of a project this was turning out to be, but I enjoyed every minute of the ride. Seriously. I’ve learned so much in these past three months about developing + designing a clothing line and has really opened my eyes even more to the realm of fashion. It has truly been an amazing experience and has given me a good sample of what it’s like to own and run a clothing company.

Currently we are in the process of promoting the new collection with social media, line sheets, and lookbooks. I promise I will share more as everything starts to unfold, but until then, feel free to check out the new summer collection for yourself! This collection was a wonderful team effort and I want to give a shout out to the other designers who had a hand in creating various parts of the collection and to all of the incredible photographers across the U.S. who made the garments come to life so beautifully!

( photos by emmy lowe )

Sienna Moon Sneak Peek

Sienna Moon / Following Our Breath, Following Our Heart tee Sienna Moon / Raised on Rock 'N Roll & Dreams teeSienna Moon / Under Her Spell tee

I was too excited to wait a few more days, so I thought I would share a little bit of where I’ve been and why things have been a little more quiet around here than usual. As you may already know, I have been working on a huge project that has been hush hush for the past few months and in just a few short days, all will be revealed!

I’ve been working with the LA-based clothing company, Sienna Moon; designing tee’s for their upcoming summer collection and assisting the shop’s owner various day-to-day happenings. The shop inspired by bohemian vibes and the calm, cool, and collected California style. Jamie Michelle, Sienna Moon’s owner, strives to keep all things eco-friendly + ethically made, which I am excited to say that almost all of the tee’s in the new collection will be organic or hemp!

I am sure Jamie will be sharing more over on Sienna Moon’s instagram over the weekend, in case you’d like to follow along! And this post wouldn’t be complete without giving props to the wonderfully talented photographer behind a few of these images. Jessie Alexise has shot for Sienna Moon five previous times and she envelops the brand oh so well! It’s honestly been a true dream to be a part of this whole experience and just so happens to fit my niche perfectly!

Freelance Insights: Jamie Starcevich

Freelance Insights: Jamie Starcevich

For today’s Freelance Insights we have my friend, Jamie, of Spruce Rd. She is wildly talented and her blog is chalk full of helpful tips + tricks for designers. A few months ago, after I made my way through blog (I read it all from start to finish, yes – really) I decided to send her a little tweet and the rest is history. I asked Jamie to share some of her insights on freelancing. Below she talks about the value of following your vision and waiting for the types of clients that will help mold your business into what you want it to be. The right types of clients can really help set the tone for your creative journey as a freelancer, which is advice that I am learning to take myself…


I recently opened up my design studio, Spruce Rd., full-time just a couple short months ago. While I have truly enjoyed work (probably for the first time in my career!), it doesn’t come without its struggles. For anyone who is just starting their design studio, I would say the biggest lesson I have learned is to be patient.

Patient in the types of clients + projects you take on. I have had to say “no” to a few potential clients, as I knew they weren’t in line the vision behind my studio. This was not an easy decision… especially when I JUST started my business! I think it is important to have a clear vision + intention behind your business, so you can dictate the direction you go, rather than allow others to passively influence you. If you want to attract creative entrepreneurs, don’t design a logo for your dad’s friend who owns a landscaping business. You will most likely be frustrated throughout the project, as it is not the type of project you enjoy working on!

I definitely don’t have it all figured out, especially after just a couple of months, but patience has been the biggest lesson I have learned so far! It has paid off so far as I have started attracting my ideal clients + projects, which I am absolutely thrilled about!

portfolio / blog / instagram / twitter

Freelance Insights: Ciera Holzenthal

Freelance Insights: Ciera Holzenthal

I first stumbled upon Ciera’s blog way back when I just started pinning on Pinterest and right away I was drawn in to her blog which showcased everything from design, business tips, fonts + freebies, and diy’s amongst other things. Right before I launched this column, I came up with a list of inspiring creatives I wanted to be apart and I knew Ciera was one of the ladies I wanted to feature! If you are new to my blog, Freelance Insights offers up advice, short stories, tips and tricks from fellow designers and bloggers. Today, Ciera Holtenthal of Ciera Design Studio talks about working from home and the value of making plans outside “the office”.


I’m getting really honest with y’all today. When freelancing and working from home (especially when it’s cold out) it’s so easy for me to get wrapped up in work, social media, blogging, emails, laundry and dishes and before I know it, the day has passed, I haven’t exercised or even left the house, and sometimes I’m still in my pajamas. Does this happen to anyone else? I hope so, or this is really embarrassing! I have to actively make myself get out of the house sometimes. Here is what works for me: schedule in-person meetings, rather than phone calls, work from a coffee shop, schedule lunch dates, join a gym or class (if I’m paying for something, I feel more obligated to go), attend (or in my case host) meet ups and/or conferences. What do you do to get out of the house?